Guaranteed response? From a magazine?
“Half the money I spend on advertising is wasted,” marketing pioneer John Wannamaker famously said. "The trouble is, I don't know which half.”
Launching a new product is never easy, but in the space of only two months we’ve received over 150 enquiries through two issues of the magazine and all have been very fruitful. Not only do the enquiries come through the magazine, they also come direct to our website and we have been quoting straight after the magazine is out. A lot of the customers enquiring have genuine current projects and this is reflected in how many respond to our follow ups.
- Elizabeth Assaf, Urban Front
It’s our conviction that with the right product or service in the right magazine, advertisers should expect a tangible, valuable response. Sure, increasing brand recognition with the right audience is important. But if a magazine can generate a measurable, quality response from the right audience, it provides added proof that an advertiser’s brand is being exposed to an engaged readership.
That’s why we offer a free enquiry service to connect advertisers promoting sustainable goods and services with readers involved in live sustainable building projects – readers who in many cases have an urgent need to procure the sustainable goods and services that they specify in their enquiry, and who typically provide detailed information about their project – the development type, location, budget, size, current stage, start date and guiding imperatives or targets.
But these enquiries aren’t just leads in their own right: the detailed nature of the enquiries provides rare market intelligence, and serves as an indicator of how motivated and engaged with Passive House Plus many of our readers are.