The Irish and UK editions of Passive House Plus have a combined circulation in excess of 16,000 copies. Both editions are subjected to the rigours of independent scrutiny via the Audit Bureau of Circulations. At the time of writing the latest results are just in (for issues circulated from July 2015 to June 2016). The UK edition has an independently audited circulation of 9,566 copies, while the Irish edition comes in at 6,468.
These figures are conservative, in that they don't count the digital version of the magazine, or copies of the magazine distributed at conferences and exhibitions, or copies circulated outside of our mass mail outs. They only count copies either circulated via our third party distribution company or sold through the shops.
The digital readership is bound to start growing substantially, thanks to our recent decision to make all back issues freely available online. To date the UK and Irish editions of Passive House Plus have attracted an average of 1350 reads each. To date the digital magazine boasts 12,394 Irish readers, and 9,240 UK readers - as well as 1,880 from the USA and 1,020 from Canada, among other places.
Not only is our readership substantial – it’s highly targeted too. Our priority, unsurprisingly, is to circulate to people actively interested in designing, building & upgrading to passive or near passive levels, as well as other aspects of sustainable building.
Click here to read a blog by our editor Jeff Colley which explains how our circulation works in detail.
Who are our readers?
They’re a broad bunch of designers, builders and clients, all united by a shared need for reliable information on passive, near passive and sustainable approaches to building.
In terms of their motivations, they might best be summed up as the converted and the compelled. The first group are motivated to go passive & sustainable of their own accord. The second group are compelled by changing market conditions. Most obviously, this now includes anyone designing or building a new home in Ireland, because recent changes to Irish building regulations have brought requirements for new homes to the cusp of passive house standards. Yes, you read that correctly.
As was the case with Construct Ireland, our readers will pore over Passive House Plus to fill their urgent need for reliable information on the solutions that work, as exemplified in our case studies, technical articles and information on the credentials of product suppliers.
Essentially, if you have a sustainable product or service to promote, you couldn’t handpick a better audience.