Ambitious companies in the Irish sustainable building sector should look to the US, says Century Homes founder Gerry McCaughey. As chief executive of LA-based green building business consultancy Infineco, McCaughey is witnessing first-hand how the land of opportunity is waking up to green construction.
If you’re not assessing the environmental performance of your suppliers and their products, it’s rapidly becoming a case of “caveat emptor”. Many of the world’s biggest companies are now buying green, and the Irish government is about to follow suit. Ignore the issue and you put your company at a competitive disadvantage, argues Brian O’Kennedy, managing director of Clearstream Solutions
In this adapted extract from his new book Natural Building: A Guide to Materials and Techniques, seminal eco architect Professor Tom Woolley outlines some of the reasons why natural building is necessary.