Ecocem rebrand with new logo and slogan
Ecocem, Europe’s largest independent specialist producer of key low carbon building material GGBS (ground granulated blast-furnace slag) cement, has announced a re-brand with the launch of a new logo and tagline.
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A statement from the company, which has a capacity of 2.4 million tonnes, read: “Significant developments in the organisation have seen a growing interaction across its operating regions in Ireland, Holland, France, the UK and Sweden, as well as the emergence of new product opportunities following three to four years of innovation work. In order to capture this change, Ecocem is rebranding across the group.”
Ecocem Ireland operates a purpose built manufacturing facility in Dublin Port from which it services the bulk market in Ireland and the 25kg bag market in Ireland/UK.
The company’s statement continued: “At the heart of the Ecocem brand is the concept of high quality and precision. The monogram of the letters “eco” come together in the company’s new logo, representing the various stages of a project and underscoring the company’s focus on innovation and sustainability, giving rise to the tagline – Innovation Powering Sustainability.”
The company said that new product innovation opportunities will target areas as diverse as readymix, dry silo mortars, tile adhesives, screed, shotcrete, precast, roof tiles, piling and soil stabilisation. Many of these opportunities will be in areas that perhaps have not traditionally seen the benefits and usage of GGBS heretofore.
Micheál McKittrick, Ecocem Ireland’s managing director commented: “The rebrand of Ecocem Ireland heralds an exciting period ahead where we will bring targeted product solutions to customers across Ireland and the UK.”