Passive House Plus launches sustainable building web directory
Passive House Plus has launched a beta version of its new content-rich web platform for the sustainable building sector, Marketplace+.
The platform is designed to provide a shop window for companies to promote their businesses and connect with potential clients, specifiers, tradespeople and partners.
“In simple terms, Marketplace+ is an online directory for companies in the sustainable building sector,” said Passive House Plus publisher and editor Jeff Colley.
“But in reality it’s so much more. It’s an online ecosystem for businesses in this area, and it will be stitched into the very fabric of the Passive House Plus website.”
Companies featured on Marketplace+ can choose a range of advertising options, from simple free listings to feature-packed platinum listings that effectively serve as self-contained websites, hosted within passivehouseplus.ie.
“What’s really exciting about Marketplace+ is how it’s seamlessly integrated into our website, offering businesses the chance to market to a targeted, highly motivated, and captive audience,” explained Jeff Colley.
“For example, the featured companies module for Marketplace+ means that a graphic link to your listing will appear alongside any article on our website that mentions your company name.
“Equally, the featured articles module means that any article featuring your company will appear alongside your company’s page on Marketplace+. This keeps your listing fresh with new content as you appear in new articles.”
Depending on which level of listing a business chooses, it can incorporate a wide variety of features (see sample listing below), including a tiered products and services’ section with categories and sub-sections for individual products/services, each with photos, text descriptions and buttons to request information or a quote.
Listings can also feature: a home tab with text, a contact form, integrated Twitter and Facebook feeds and links to up to seven social media services; a projects tab which includes captioned photo galleries and descriptions of projects; a videos tab; a downloads section for company brochures and other literature, and an events tab that links in with our overall searchable calendar for CPD events, conferences and more.
Marketplace+ also includes a multi-factor search system that allows users to search for, say, external insulation suppliers in Ireland that have NSAI Agrément certification, architects who are certified passive house designers, etc.
“Marketplace+ represents a major step for Passive House Plus in our ambition to inform, educate and act as a catalyst and conduit to help people build better buildings,” said Jeff Colley.